UI | UX
Designed at: Brand Fever
Role: Design Lead
Developer: Matt Brooke
The Mane Choice is more than a beauty brand. It is a community of people growing the hair of their dreams: healthy, natural and beautiful.
TMC came to Brand Fever looking for a brand refresh and a robust e-commerce site for a Black Friday launch. A very aggressive timeline and a crash-course on e-commerce platforms led us to create a site that was confident and functional in time for launch.
The goal of the brand look was to create a sophisticated, glamorous and bold expression that would differentiate The Mane Choice from other products on the market. We maintained the existing color palette, but elevated it with style and photography.