HEALTH CARE . BRANDING
Designed at: Brand Fever
Role: Design Lead
Wellcentive's mission is to enable & empower healthcare organizations with advanced analytic solutions, so that they may deliver the best possible care to their clients, patients and stakeholders.
When they came to Brand Fever, they were happy with the overall direction of their logo, but knew that it needed some finessing. We addressed the proportions, spacing and colors of the logo, elevating it to a level that is friendly and professional.
BUILDING THE BRAND
A robust color palette was developed - as well as an updated typography selection - that would not only be used in branding applications such as print collateral and at events, but also integrated into the solutions interface.
At the core of the branding exercise was the creation of proprietary infographics that would explain many features of the Wellcentive process and other aspects of the industry. Extensive research and learning went into the reinterpretation of these graphics, and it was interesting to delve deep into how the healthcare industry & the Wellcentive solution worked to craft the best possible experience. It was a great success, and really allowed them to step apart from the competition.
A suite of marketing templates were also created to further build the brand. This included sell sheets, digital brochures, email templates and white papers.
Wellcentive is also a foremost thought leader in their industry, and they wanted to start an interactive series centered around PHM and its leaders.WellSpoken was coined and branding was developed to bring the speaker series to life.
It was a great success, and they are planning to expand the series into a quarterly event.
Sometimes we design a brand, send it out into the world and never really see it in action. Not so with Wellcentive. They fully embraced this new brand, owning it and evolving it beyond us. We started on this journey with them, and it has been immensely gratifying to see it progress in their hands.
UPDATE: The positioning work we did with them has since allowed them to be absorbed into the Philips family of brands. We couldn't be more pleased at this outcome as it propelled them even further in the industry.