Designed at: Phase 3 
Role: Brand Lead


Anything worth doing is worth doing right. And anything worth experiencing is worth experiencing to its fullest. Enter Asheville Proper, the warm and welcoming dining affair with a flair for classic fare. With a wink and a nod towards traditional service paired with modern comfort, proprietors Mindi and chef Owen McGlynn open the door to live fire dining.

Nestled within the historic Grove Arcade, Asheville Proper embraces the idea that dining should be a feast for the senses. Celebrating the time-honored tradition of cooking over a live fire, surrounded by loved ones, Mindi and Owen hold a reverence for wholesome, genuine food that is properly prepared with time and attention.

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