L E T   T H E   F U N   B E   G I N

BRANDING

Designed at: Phase 3 
Role: Brand Lead

2021

In the heart of Greenville, SC, is a rooftop bar with views across the city. With a focus on specialty gin cocktails, the name Juniper was meant to be. 

The logo and core brand had been designed by another agency (the always fantastic Project M+), and I entered to help add a few more elements to their brand toolbox.

T H E   G I N   M U S E S

S O M E   S A S S Y   S A Y I N G S

Using Format