HEALTHCARE . BRANDING
Designed at: Brand Fever, Phase 3
Role: Design Lead
Oncology Solutions is one of the nation’s top cancer consulting firms. Oncology is all that they do; therefore, they truly understand the needs of both patients and stakeholders in the cancer journey, and their expertise ensures meaningful results will be felt by all parties.
Our relationship with Oncology Solutions started with the development of brand messaging and a new identity. We crafted messaging that spoke to their key attributes: a collaborative environment; candid and experienced leadership, and trustworthy partners who are their client’s strongest advocate.
The identity was crafted to speak to the seamless experience that comes of working with Oncology Solutions. It speaks to collaboration, partnership and mentorship.
The mark references a DNA strand as well as an infinity symbol; representing the cycle of care and improvement shared by patients, financial and medical stakeholders--and Oncology Solutions representatives themselves--required to treat cancer.
BUILDING OUT THE BRAND
In an effort to differentiate Oncology Solutions the expression was kept very clean and structured. In a world of light blues and organic, swirling shapes, Oncology Solutions would step apart with strong colors and straightforward layouts. We focused on color and striking portraiture photography, and allowed the message to step forward by pulling back on any overly distracting devices.
The important thing was getting their message across: that they are actively changing the landscape of cancer care.