PRODUCE DISTRIBUTOR . BRANDING
Designed at: Phase 3
Role: Design Lead
Royal Foods is a family-owned company that serves the Southeast as one of the largest, privately-owned produce distributors. They came to us seeking a better way to tell their story to connect with customers and future employees.
We discovered that they are a group of warm-hearted people who truly love delivering the highest-quality produce to their customers--be they local chefs or large restaurant chains. They are a true consultant that listens and tailors their service and offerings to each individual's needs, while also being an active contributor to their local communities.
While crafting brand messaging, we also discovered a desire to re-imagine the brand logo and expression. With this opportunity in hand, we explored options that would maintain the legacy of the current logo, while also looking ahead to the future of the company's clientele and employees.
With produce, it's personal
At Royal, we understand our success impacts your success. That’s why we work hard to be more than just a produce delivery service. We position ourselves firmly on your team, acting as your trusted partner in helping you create and serve the highest quality food.
Royal Food Service is family-owned, and you are an extension of that family. We take a proactive, consultative approach with our customers, anticipating needs and collaborating on menus and enrichment programs. We tailor our service and offerings to each customer, giving you a true advocate and someone in your corner. We also advocate for those in need, supporting programs that improve childhood nutrition and working for other worthy causes.
And while we are working closely with you to make magic happen at the table, we are also connecting with local and regional farms, as well as larger farms across the country, to ensure we can get you whatever fresh food you need, whenever you need it. From large quantity staple items to unique specialty foods sourced from local, organic farms, we’ve got you covered.
We put our expertise to work for you. Because with produce, it’s personal.