PRODUCE DISTRIBUTOR . BRANDING
Designed at: Phase 3
Role: Design Lead
Royal Foods is a family-owned company that serves the Southeast as one of the largest, privately-owned produce distributors. They came to us seeking a better way to tell their story to connect with customers and future employees.
We discovered that they are a group of warm-hearted people who truly love delivering the highest-quality produce to their customers--be they local chefs or large restaurant chains. They are a true consultant that listens and tailors their service and offerings to each individual's needs, while also being an active contributor to their local communities.
While crafting brand messaging, we also discovered a desire to re-imagine the brand logo and expression. With this opportunity in hand, we explored options that would maintain the legacy of the current logo, while also looking ahead to the future of the company's clientele and employees.