BRANDING . UI | UX
Designed at: Brand Fever
Role: Web Design Lead
Identity: Matt Worsham
Developer: Shaw Gravitt
SculptHouse is where you come to craft the physique you want using the most sophisticated, human-powered machines on the market. With a focus on strength and cardio, SculptHouse offers a professional training experience in a boutique environment.
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We designed the brand with luxury and simplicity as our guiding principles. Clean, minimal and classic; the SculptHouse brand embodies the best of the luxury fitness experience. The website is straightforward and differentiates itself via subtle interactions: a video curtain wall, scaling header elements and custom navigation indicators.
Integrating with the MindBody application that's popular with small fitness businesses, we customized the experience to meld with the overall brand look. This allows Katherine to expand her presence via an online boutique without losing ease-of-booking for her clients, and enables her to send automated emails to her clientele.
The goal was to equip Katherine with the tools she would need to run her business, train her employees and serve her clients with a consistent brand experience across all channels.
To establish a brand that is modern, minimal and stylish to set SculptHouse apart from other fitness studios in Atlanta
To be the high-quality fitness destination for Atlantans that offers expert training to inspire their personal transformation
What I love about branding is when a client wholeheartedly embraces their new brand and runs with it. Katherine has done just that: creating custom boutique items, gift cards, and a kick-ass social presence.... she has given this brand the wings it needs to fly, and I couldn't be happier to have been a part of her journey.